RAY-BAN HITS THE ROAD FOR ‘DESTINATION EVERYWHERE’ CAMPAIGN

Writer:fashion Date:2018-4-20 14:00 Friday Categories:Other Brands

Soo Joo Park stars in Ray-Ban's Destination Everywhere 2018 campaignSoo Joo Park stars in Ray-Ban’s ‘Destination Everywhere’ 2018 campaign

Steven Klein heads to the open road for Ray-Ban’s 2018 campaign called, ‘Destination Everywhere’. Models Soo Joo Park, Constanze Saemann, Markel Williams and Austin Kellogg pose in the desert wearing the eyewear brand’s signature styles. The quartet go on a road trip rocking The Marshal, Wayfarer Blaze, Aviator Evolve and Hexagonal shades. With each protagonist chasing their dream, the sun-drenched shots and accompanying film channel cinematic vibes.

Related: Joan Smalls & Karen Elson Go for a Ride in Tom Ford’s Spring 2018 Campaign

RAY-BAN ‘DESTINATION EVERYWHERE’ 2018 CAMPAIGN

Constanze Saemann fronts Ray-Ban 2018 Destination Everywhere campaignConstanze Saemann fronts Ray-Ban 2018 ‘Destination Everywhere’ campaign

It’s about freedom and letting go,” says Steven Klein. “Living in turbulent times, one of the things that evokes that for many people is a road trip. This campaign represents that no matter what hardships come your way, you can be an individual, go on your own path and experience fun, optimism, creativity, love… everybody’s looking for their own personal freedom.”

Steven Klein photographs Ray-Ban 2018 'Destination Everywhere' campaignSteven Klein photographs Ray-Ban 2018 ‘Destination Everywhere’ campaign
Ray-Ban taps Markel Williams for 2018 Destination Everywhere CampaignRay-Ban taps Markel Williams for 2018 ‘Destination Everywhere’ Campaign

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